The entrance to the Department of History’s office in Sidney Smith Hall

Lori Loeb

Associate Professor

Office Location:  Northrop Frye Hall, Room 311


Professor Loeb specializes in modern British social and cultural history. Her research interests include consumer culture, especially advertising, material culture and women. She is the author of Consuming Angels: Advertising and Victorian Women (1994). Her current research centres on Victorian patent medicines and the female market.

Authored Publications:

Administrative Office

Administrative Faculty


  • PhD, University of Toronto
Photo of Lori Loeb